Miranda Smith


In 2016 I founded Marketing for Health Practitioners, a boutique marketing agency focused on working with small to medium private practices to help them with the marketing essentials they need to grow and create a long term thriving practice.

I understand that as a health practitioner and practice owner, the idea of having to market yourself can sometimes feel quite uncomfortable. An important aspect of my role as a marketing coach is to help my clients change the narrative when it comes to marketing, and help them see that when using value-based marketing, marketing is simply making sure that people and their loved ones make good healthcare decisions, and choose a practitioner that’s right for them.

What was really important to me when creating my agency was to also incorporate training and resources, and to empower practice owners with marketing skills and knowledge to give them more control over their marketing and practice success.

Over the past 5 years we've worked with a variety of practices and health practitioners across Australia and the USA, including Fertility Specialists, Cardiologists, Acupuncturists, Nutritionists, Aged Care Providers, Psychologists and other mental health practitioners. As you have probably gathered my main passion is mental health, so in 2020 we decided to only work with mental health practitioners.

As a boutique agency, we are a small team, and work with a small number of clients at one time to ensure we can be highly accessible and give our clients our undivided attention.

You can view some of our work here.

My experience


Marketing for Mental health practitioners
Founded in 2016, Marketing for Mental Health Practitioners is a boutique global online marketing agency focused on empowering small to medium mental health private practice owners with the marketing essentials they need to create a long term thriving practice.

Communication Manager

International Federation for Emergency Medicine

Global not-for-profit creating a world where all people, in all countries, have access to high quality emergency medical care.

Group Marketing Manager

Monash IVF Group
Australia's leading provider of fertility treatment and tertiary level prenatal diagnostics.

Marketing Manager

Nightingale Hospital
London’s leading independent mental health hospital

Senior Communications Adviser

South Australian and Victorian Department of Health

Brand Manager

Parkinson’s Disease Society in London


The Neuroscience of Change: Understand the Brain — Transform your Coaching

Coaches Rising

Master of Marketing

2003 – 2006
University of South Australia

Bachelor of Management (Marketing)

1999 – 2002
University of South Australia

Diploma of Public Relations, Publicity and Promotions

Australian College of Journalism

Accredited Volunteer Phone Counsellor

2001 – 2003 and 2011 – 2013
Lifeline, Mission Australia