Hi, I'm Miranda, Founder of Marketing for Mental Health Practitioners.
In my early 20s, I was torn between two passions: marketing and psychology. I chose marketing but also began training as a volunteer accredited phone counsellor with Lifeline. It didn’t take long for everything to click into place. I realised the immense power of marketing to educate, break down stigmas, and create meaningful change in the world. That moment set me on a mission to use marketing to help people and change lives.
After finishing my studies, I found my place working in healthcare marketing. I loved helping healthcare providers grow their businesses so they could reach more people who needed support.
But over time, I noticed a major gap.
Whether you’re a large national healthcare provider or a solo therapist just starting out, marketing is essential. It ensures that prospective patients/clients know who you are, what you do, and how to find you. However, high quality marketing support available to large healthcare organisations is often inaccessible to smaller providers - reputable marketing agencies are expensive and it’s not realistic to employ a marketing specialist.
I started Marketing for Mental Health Practitioners to bridge this gap. My goal was to take the knowledge and experience I’d gained working with healthcare providers, along with the latest evidence-based marketing and branding strategies, and make high quality marketing accessible to small therapy practices and solo therapists.
As a solo therapist, the marketing required to fill your caseload isn’t that complicated—you just need someone to show you what to do and how to do it. That’s what I’m here for. My approach is designed to equip you with the resources, skills and tools you need to create a thriving practice. My goal is to take the stress out of marketing, so you can focus on what you love—helping people, improving their mental health, and changing their lives.
If you’re needing support to attract your ideal client and fill your caseload but aren’t sure where to start, book an initial zoom call to learn more about how I can help.
Book a Zoom call with MirandaMy experience
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Founder
Marketing for Mental Health Practitioners
Founded in 2016, Marketing for Mental Health Practitioners is a boutique marketing agency focused on empowering solo therapists with the marketing essentials they need to attract their ideal ideals and create a thriving private practice.
Marketing and Communication Manager
International Federation for Emergency Medicine
A global not-for-profit organisation creating a world where all people, in all countries, have access to high quality emergency medical care.
Chief Marketing Officer
Monash IVF Group
Australia's leading provider of fertility treatment and tertiary level prenatal diagnostics.
Marketing Manager
Nightingale Hospital
London’s leading independent mental health hospital.
Brand Manager
Parkinson’s Disease Society, London
Senior Communication Adviser
South Australian and Victorian Department's of Health
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My qualifications
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Master of Marketing
2003 - 2006
University of South Australia
Bachelor of Management (Marketing)
1999Â - 2002
University of South Australia
Diploma of Public Relations, Publicity and Promotions
1998 - 1999
Australian College of Journalism
Accredited Volunteer Phone Counsellor
2001Â - 2003 & 2011 - 2013
Lifeline
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2025 Solo Therapist Marketing Checklist
The 10 essential marketing activities to fill your caseload with clients you love working with
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