If you have found your way to this page, you’re probably needing some help to fill your caseload.Â
Â
And if you’re similar to the therapists we work with, some of the following might sound familiar…
To increase appointments you know you need to market your Practice, but are unsure exactly what marketing to do.Â
Maybe you've been given marketing advice that hasn't worked and wasted money.
You might be feeling lost and overwhelmed in the complexity of marketing your therapy practice.
And feeling like you don’t even know where to start.
You know you’re not visible or findable by clients but unsure how to change this.Â
Feeling the weight of not having dedicated time or resources to focus fully on your practice.
You might be juggling a lot and feel stretched thin trying to balance work and family and maybe even a part time agency/contract or salaried role.
You’re constantly worrying about money.
It feels like a bit of a lonely world you’re in...no one else sort of gets it or gets what you’re going through.
You have been dreaming of your private practice since university/college, and even though you assumed it would be tough, you never expected it to be this tough.
What our clients are saying.....
"Miranda helped make my young practice profitable within 9 short months."
Miranda was great to work with and she held my hand through each step of the marketing process. It was really like having my very own marketing manager, while also learning about marketing in a way that was easy to understand, practical and not overwhelming. Miranda spent a lot of time understanding the voice we wanted to represent online and made it come to life. I would highly recommend Miranda to help any mental health practice looking to reach their clients.
Roxanne, Psychologist Queensland
"Miranda’s marketing skills helped me expand my private practice dramatically over these past six months"
The traffic to my website has increased, which has resulted in me seeing more patients. Miranda’s marketing partnership program enabled me to fine-tune what I offer as a psychotherapist, and to identify more specifically the people who could benefit most from my service. Miranda made sure this was reflected in my advertising. I’m really grateful to have had this level of support early on in my practice.
Natasa, Psychotherapist, Melbourne
Â
"Miranda and her team are everything I was hoping for."Â
I looked at multiple marketing agencies before hiring her. What she offered with her unique Partnership Program definitely outweighed anything offered by others. Too good to be true? Nope. She and her team have followed through on everything they promised. They produced a beautiful website, they create my social media posts, edit my videos, send out emailers, track sales, set up ad campaigns, etc... etc... etc... There are tasks I have to do, but I could never do all of this alone, and they have provided me all the training and resources so I can take on the marketing myself when I’m ready. Miranda and her team are super easy to work with. She reminds me when I forget to do something... which is quite often. She provides great marketing ideas. She is innovative when we run into a snag in the marketing process and seems to solve issues miraculously somehow. She helps me think through my ideas and I think she gives sound marketing advice. She and her team produce amazing marketing material. And she does all of this from Australia. I am in Washington State. Amazing! Thank you Miranda and team.
Collin, Addiction and Betrayal Trauma Therapist, Washington State
"I would highly recommend her and her program."
I really enjoy working with Miranda and her team. Through this process and their unique partnership approach, I have been able to understand my demographic and ideal clients, clarify my mission and create a marketing strategy. Miranda and her team designed me a beautiful website that perfectly fits the image that I would like to portray as a practitioner. Miranda has been patient and understanding of my marketing needs and has excellent knowledge of all areas of marketing related to growing a therapy practice including Google Ads and SEO.Â
Monica, Psychologist, California
Â
"I cannot recommend Miranda highly enough."
They not only helped me set up a professional and user-friendly website for my business, Calm Kids, but Miranda also provided invaluable support in effectively marketing our services. Miranda's expertise and guidance really helped us to gain exposure in a new location, growing our business and reaching our target audience. Her dedication and knowledge of the mental health profession make her an essential ally for any practitioner looking to expand their online presence and grow their practice.
Danielle, Child and Adolescent Counsellor, Adelaide
Â
"Miranda was not only lovely to work with, she also kept me to task."
She really listened during the workshops around branding which resulted in a brand that I am really confident represents my business. It wasn't just about great colour, images, style and look (although that was important) Miranda’s copy writing and editing skills enabled me to communicate through the website what my practice and I are all about.
Kristen, Psychologist, Sydney
Tailoring a partnership that's right for you
Our partnership program includes all the marketing you need to grow a thriving therapy practice, but we know each therapist and Practice is unique. Based on your goals, what marketing you've already done or are doing, and what you feel most comfortable with, we'll tailor a Partnership Program that's right for you.
Some common components of the partnership program include...
Choosing your niche
A key part of creating a long term thriving Practice that you enjoy, is filling it with clients you love working with. If you’re unsure who your ideal client is, we have tools and activities to help you identify them.
Developing a brand that's authentically you
Your brand provides direction to everything you do. Investing time in developing your brand enables you to articulate your vision and mission, to get clear on what you want to be known for, to find your unique “voice” and to create content that accurately reflects you and your practice and connects with your ideal clients.
Creating a style guide that visually reflects your brand
Your style guide is the visual representation of your brand, enabling you to create the right look and feel for your Practice that will resonate with your ideal clients. If you need, we will design your logo, and select a colour palette, font and images that can be applied across your marketing activities.
Designing a beautiful website that attracts your ideal clients and referrers
Your website is so much more than a digital presence—it’s the first step toward building trust with prospective clients and referrers. It’s an opportunity to showcase your expertise, resonate with your ideal clients, and reflect the unique value and care you offer. Depending on what you need, we can review and update your current website or design and build a new one. If you have recently built a website that doesn’t require any changes, that’s completely fine too.Â
Creating content that connects and builds trust
Whether it’s your website, Psychology Today profile or Instagram page, we’ll work together to ensure that when an ideal client visits them, they’ll think “Wow this therapist specifically works with people just like me, they clearly get what life is like for me and understand my struggles.” This is what builds trust and gives people the confidence to take the next step and book an appointment.
Making you more findable
We’ll implement the latest Search Engine Optimisation (SEO) techniques to increase your visibility in Google.
SEO is important but a long term strategy, and in the mean time a Google Ad campaign is often the most effective way to rapidly get your website up the top of Google and in front of your ideal clients searching for a therapist.Â
An active Instagram account enables you to connect and build trust with your ideal clients. We’ll help you optimise your account to grow your followers, and assist you in creating content that you’re comfortable with and will resonate with your niche.Â
Your email list is one of your most valuable assets as a Practice. We’ll help you implement proven strategies to grow and nurture your email list - helping you fill your Practice with clients, and fill future workshops or other online offers you might be considering.
Developing relationships with referrers
We’ll help you identify, reach out and nurture relationships without the common networking “ick.” These are authentic, mutually beneficial relationships that result in ongoing referrals and support for everyone involved.Â
Improving enquiry into appointment conversion rates
Effective enquiry management is key to filling your Practice. We’ll help you refine your messaging and processes to ensure the “right fit” enquiries are seamlessly moving into appointments.
Empowering you with marketing knowledge and skills
When we part ways you’ll have all the marketing knowledge, skills and resources you need to maintain your marketing, giving you control over continued growth of your Practice. Everything we set up together, is done so to be realistic for you to manage long term. You’ll also get lifetime access to our learning centre which includes recorded trainings on all areas of therapy practice marketing.Â
Interested in joining the Marketing Partnership Program?
The first step is to book a free 20-minute Zoom call with Miranda.
This session is focused on learning about you and your goals and vision for your practice. It's also an opportunity for you to learn more about the Program and ask questions. If you feel the Program is right for you, we'll create a tailor-made Partnership Program and organise a second meeting to take you through what working together would look like.
